May 9, 2022
We know our apples! In fact, Mr Apple can trace each carton of apples back to the small block of land on the very orchard on which they were grown. This means that we can assure the safety of every box of apples we deliver.
We can trace each carton that arrives in market, right back to the orchard it came from.
But that's not all, we know a whole lot more about our apples. Each carton we send contains every bit of information about the life of the apples inside. We know which trees the apples came from, we know who picked the apples, we know which of our trucks picked up the apple bin from the orchard and brought it to our cool store.
We also know the exact moment the apple went through our pack house and made it into the carton. We know which truck took it to our final cool store, the container it was loaded into and the ship that took it to your country and where it was taken off the ship.
Some might call this level of detail obsessive, but that's what it takes to ensure the safety of every single one of our apples.
Pure Delight
Did you know that apples contain a variety of phytochemicals, including quercetin, catechin, phloridzin and chlorogenic acid, all of which are strong antioxidants.
Pure Delight
Russet – can actually be a good thing for flavour. Apples with russet are often sweeter than apples growing next to them with perfect skin. Some people see an apple with ‘russet’ on the skin and think there must be a defect – but it’s usually just an indication that there have been droplets of moisture sitting on the apple whilst it has been growing during Spring.
Pure Delight
Redness often means more antioxidants, and some of our varieties even have redness on the inside! This redness is an indication of even higher than normal antioxidant levels. You can see this on our Hawkes Bay apples as they grow in the natural sunshine.
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