Redness often means more antioxidants, and some of our varieties even have redness on the inside! This redness is an indication of even higher than normal antioxidant levels. You can see this on our Hawkes Bay apples as they grow in the natural sunshine.

Traceability

Pure Safety

Traceability

We know our apples! In fact, Mr Apple can trace each carton of apples back to the small block of land on the very orchard on which they were grown. This means that we can assure the safety of every box of apples we deliver.

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The journey of an apple

News

The journey of an apple

Our apples start with blossom - growing in groups of 5 with another flower in the middle. Bees come to the orchard to pollinate the flowers and from that point, our apples begin to grow.

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Russet

Pure Delight

Russet

Russet – can actually be a good thing for flavour. Apples with russet are often sweeter than apples growing next to them with perfect skin. Some people see an apple with ‘russet’ on the skin and think there must be a defect – but it’s usually just an indication that there have been droplets of moisture sitting on the apple whilst it has been growing during Spring.

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